Got SaaS?

In a world where everything is in the cloud, it’s more important than ever that tech brands stay down to earth.

That’s where I come in.

As a software sales exec turned copywriter, I quite literally know how to sell your tech. So, that’s exactly what I do.

Based in the UK and available anywhere, I create (UX) copy for web, apps, campaigns and everything in between, in my native English and Dutch.

I’ve worked for a range of international IT companies, software brands, and MSPs.

Here’s what I can do for you.

How I help you sell tech

Native English & Dutch

Web copy

For SaaS vendors, tech brands and MSPs, the challenge is to share a message that resonates and people actually care about - B2B or B2C. I help create and deliver it. In your voice.

Email marketing

Do we all get lots of emails? Sure. Do they still convert if done well? Absolutely. And there’s some clever things I apply, of course. You know. Tricks of the trade.

Campaigns

With a background in sales and a very competitive nature, I love a campaign. (No success like measurable success!) For the idea or just the copy to bring yours to life: I’m your gal.

UX copy

I write, rewrite and review microcopy for app and web, or work with your UX designers to create it from scratch. Pretty handy with Figma and Sketch.

Landing pages

Whether topic, campaign or keyword specific, I love the challenge of getting someone to subscribe, try for free or whatever action we decide on. SEO and GEO proof, of course.

Client cases

Sure, as a brand you know you’re great. But the social proof section? That’s where the real magic happens. I conduct interviews and write case studies so that you don’t have to.

Tech brands I’ve worked with include…

  • TOPdesk

    Campaigns, taglines, blogs, landing pages, email marketing, client cases

  • Backbase

    UX copy for whitelabel banking solutions and digital application flows

  • Arbor

    Brand voice and web copy for the SaaS vendor serving the public sector

  • Intermax

    Blogs, web copy, HR handbooks and client comms for the Dutch MSP

  • Continuity

    Copy and campaign content creation for IT and MSP clients such as ConnectWise

  • Liberty Global

    UX copy for digital flows for wifi setup, streamlining account verification and MFA

  • Brick9

    English and Dutch copy for the Belgian MSP’s new website

  • Billboard advertising a smart money app called Nash, featuring a profile image of a person looking upwards, against a yellow and blue background.

    Nash

    Brand identity and brand voice development for the new B2C crypto app

Why SaaS is better with me
4 reasons of many

I have a host of experience selling SaaS and IT solutions, having worked for Datto (formerly Autotask), SpamExperts and SolarWinds (formerly LogicNow and GFI) before ever even putting pen to paper. In fact, more than just selling software to MSPs, I also helped them package those tools into services and sell them on to their clients. That commercial experience makes me a solid SaaS and tech writer today.

I’m native Dutch and English. So you get 2 for 1. Or perhaps I’m twice as expensive. (I’m not. Promise.)

I understand there’s more to tech than the product. Yes, it’s important your tool/software/solution can do the thing. What’s more important is what’s in it for your customer. I’m good at explaining exactly what that is and lead with benefits over features.


I make the difficult not just easy to understand, but relevant. There’s often a gap between what tech brands want to communicate and what (potential) customers want to know. I bridge it.

(but I DO OTHER STUFF, TOO)

Don’t just take my word for it

“I had the pleasure of working with Suda as the copywriter for our website, and I couldn’t be happier with the collaboration. She brought not only strong writing skills and strategic thinking, but also an impressive level of speed, structure, and accountability that made the entire process smooth and enjoyable.

Suda quickly understood our tech product and niche market and translated complex topics into clear, engaging copy always delivering on time and with great attention to detail. On top of that, her positive energy, professionalism, and good humor made her a joy to work with.

I highly recommend Suda to anyone looking for a copywriter who is both creative and reliable. I’m already looking forward to working with her again on future projects!”
— Diti Zaimi, Brand & Market Growth Director